He was undeniably the biggest draw at the NBA Summer League in Las Vegas. Bronny's Summer League jersey fetched the highest price at an auction on Friday, a clear indicator of the high expectations for his future in the professional basketball world.
James' game-worn jersey sold for $38,400 at Sotheby's "Summer League Selects" auction, It was expected to go for $6,000-$10,000.
Bronny James scores his first bucket with the @Lakers at #NBASummer! pic.twitter.com/wY926IoFfD
— NBA TV (@NBATV) July 6, 2024
That drew a far higher bid than the uniform top for No. 1 draft pick Zaccharie Risacher. The Atlanta Hawks' rookie jersey sold for $3,360, according to The Athletic. No. 3 selection Reed Sheppard had his Houston Rockets Summer League jersey sell for $15,600.
Bronny's jersey nearly outsold his father's at the Sotheby's auction. A LeBron jersey worn for the Lakers' Nov. 15, 2023 game versus the Sacramento Kings – in which he scored a triple-double of 28 points, 10 rebounds and 12 assists – went for $42,000, only $3,600 more than his son's Summer League jersey.
By comparison, Victor Wembanyama's Summer League debut jersey sold for $62,020 last year after he was the No. 1 overall pick. His regular season debut jersey went for $762,000. Bronny's jersey likely won't approach that number.
In his Summer League debut, also against the Kings, Bronny scored four points with two rebounds, two assists and a steal in a 104–98 loss. No, those weren't eye-popping numbers. But they did come in Bronny's first NBA action, albeit in a preseason type of setting.
If LeBron's son ends up having a respectable NBA career, that jersey could be a notable keepsake. But maybe owning the jersey isn't just about the money for the fan and collector who made the final bid.